AI Insights · Timothy · January 2025
Top 5 Cryptocurrency Apps Performance in New Zealand Q4 2024
Explore the performance trends of the top cryptocurrency apps in New Zealand during Q4 2024, focusing on downloads and active user metrics.
In the fourth quarter of 2024, the top cryptocurrency apps in New Zealand exhibited varied performance trends, as revealed by Sensor Tower data.
Crypto.com: Buy BTC, ETH & CRO saw a notable increase in weekly downloads, starting at around 547 in early October and peaking at 3.3K in early December. Meanwhile, its weekly active users grew steadily from 5.7K to a high of 14.6K by mid-December.
Binance: Buy Bitcoin & Crypto maintained a consistent upward trend in downloads, beginning the quarter with 731 and reaching 2.4K by December. Active user numbers also rose significantly, starting at 9.2K and peaking at 23.4K.
Easy Crypto: BTC & ETH Wallet experienced a sharp rise in downloads, reaching over 2.2K in early December, up from 452 at the start of the quarter.
Phantom - Crypto Wallet downloads surged, particularly in mid-November, with a peak of 3.2K. Active users followed a similar pattern, increasing from 3.1K to 7.7K by the end of December.
Lastly, Coinbase: Buy BTC, ETH, SOL showed a gradual increase in downloads, reaching 1.5K by early December. Active users also increased, peaking at 8.4K mid-December.
For more detailed insights and data, visit Sensor Tower's platform.
